Photo of 2 doors, on that has an A and another with a B
Photo of 2 doors, on that has an A and another with a B
Photo from Jason Dent on Unsplash

Don’t get me wrong, I’m a big fan of experimentation and metrics-driven product development. It brings scientific evidence to decision making which is much better than blindly shipping features without validating the expected impact they may have. Here’s a famous example:

“Around 2009, Google tested 41 different colors of blue for Gmail ads and search result links, a change that ultimately earned the company an extra $200 million a year in ad revenue.” — The Guardian

This is the ‘‘holy grail’’ in Product, to have full awareness of the outcome of what is shipped. However, this sense of certainty can…

Insights from Trevor Denton, Product Designer @ Snapchat | Quibi | Starbucks

Photo of Trevor Denton
Photo of Trevor Denton

Trevor Denton got his start in design by accident. He was a vocalist running his band’s branding and merch design. Teaching himself Photoshop, Trevor eventually started designing for other bands. During his first year of university, he decided to take a year off to focus on his freelance design work. Soon after, his high school Spanish teacher encouraged him to interview at a local web design agency. Having no web design experience at the time, he quickly learned as much as he could while preparing for the interview — which resulted in him landing the job. …

A Muggle’s Guide to User Interface Design

Mobile app (Pinterest) showcasing visual cues
Mobile app (Pinterest) showcasing visual cues
Photo by Charles Deluvio on Unsplash

Like many UXers, I got into the industry from a non-visual background (in my case it was Business and later on Human Cognition). Even though I found great benefits coming from those backgrounds, it also meant I had no UI/Visual skills to put in practice at first. If you’re also from a non-visual background, I feel your pain :)

In this article, I join a set of core principles that I’ve learned throughout my journey that helped me become a better visual thinker and execute better UIs.

Note: all the principles below refer to “elements”. By elements, I mean all…

4 simple steps to break down designs and catalyse thinking

Photo by Alvaro Reyes on Unsplash

Whether you’re evaluating your design proposals or giving feedback to a colleague during a design critique or an informal conversation, you may find this actionable cheat sheet valuable. It’s quick to digest and its questions are intended to deconstruct a design and evaluate it thoroughly.

The cheat sheet is based on established design principles and in my experience in design critiques. I created it to help me assess my own designs but you can also find it useful to help you guide part of your design process.

Deconstructing designs

Design feedback can be quite generic or focused on a specif lens (Information…

Photo by Headway on Unsplash

My personal story of breaking into UX Design by studying Human Computer Interaction (HCI) at University of St Andrews

Check other related articles:

This article is divided in the following parts:

  1. What is HCI
  2. How to “build” an HCI background
  3. Applications
  4. Cover letter
  5. Academic References
  6. Go the extra mile


One year before finishing my Bachelor’s in International Business I decided to “dip my toes” into UX/Product Design. Coming from a Business background, the idea of making such a change was scary at times. I…

Bernardo Domingues

✌️ Product Designer. I share my current thoughts and learnings about Design, Product and Tech, follow me to stay in the loop

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